section
anthem video
rebranding
benefits
phases
nippon sanso global launch campaign is out
nippon sanso global launch campaign is out
nippon sanso global launch campaign is out
nippon sanso global launch campaign is out
nippon sanso global launch campaign is out
nippon sanso global launch campaign is out
nippon sanso global launch campaign is out
nippon sanso global launch campaign is out
Look closer at the
Look closer at the
Look closer at the
world around you
world around you
world around you
What you see is only half of the story.
What you see is only half of the story.
What you see is only half of the story.
What you see is only half of the story.
scroll to Discover more
scroll to Discover more
Your motorbike. Your car.
The train on your commute.
Your motorbike. Your car.
The train on your commute.
Your motorbike. Your car.
The train on your commute.
Your motorbike. Your car.
The train on your commute.
1.88 billion tonnes of steel were produced last year with the help
of industrial gases. That steel is now in the buildings, vehicles,
appliances, and infrastructure that keep daily life safe and reliable.
1.88 billion tonnes of steel were produced last year with the help
of industrial gases. That steel is now in the buildings, vehicles,
appliances, and infrastructure that keep daily life safe and reliable.
1.88 billion tonnes of steel were produced last year with the help
of industrial gases. That steel is now in the buildings, vehicles,
appliances, and infrastructure that keep daily life safe and reliable.
1.88 billion tonnes of steel were produced last year with the help
of industrial gases. That steel is now in the buildings, vehicles,
appliances, and infrastructure that keep daily life safe and reliable.
A chip powers your phone.
We made it possible.
A chip powers your phone.
We made it possible.
A chip powers your phone.
We made it possible.
Every chip in your phone needs 30 different gases to exist.
Every chip in your phone needs 30 different gases to exist.
Every chip in your phone needs 30 different gases to exist.
You breathe.
We are there.
You breathe.
We are there.
374 million people need medical oxygen every year.
374 million people need medical oxygen every year.
Your food stays fresh.
That's us too.
Your food stays fresh.
That's us too.
Millions of packages are sealed every day that keep
food safe from the farm to your local supermarket.
Millions of packages are sealed every day that keep
food safe from the farm to your local supermarket.
Clean water.
Clean water.
Millions of liters are recycled every
day through ozone technology.
Millions of liters are recycled every
day through ozone technology.
We're using the invisible
to improve the visible.
Because from day one, Nippon Sanso has been about showing the world that the invisible matters. And 115 years later, that's exactly what keeps motivating us
to move society further and toward a more sustainable future for all of us.
We're using the invisible
to improve the visible.
Because from day one, Nippon Sanso has been about showing the world
that the invisible matters. And 115 years later, that's exactly what keeps motivating
us to move society further and toward a more sustainable future for all of us.
We're everywhere,
We're everywhere,
but from now on…
but from now on…
it's visible
Rebranding: Nippon Sanso
A GLOBAL CAMPAIGN
A GLOBAL CAMPAIGN
A global brand ready
for a connected world
A global design consistent
everywhere you find us
A global language
clear across borders
A global brand ready
for a connected world
A global design consistent
everywhere you find us
A global language
clear across borders
From individual legacies to one
future-ready brand, as one.
From individual legacies
to one future-ready
brand, as one.
From individual legacies to one
future-ready brand, as one.
Benefits
This is what unity looks like across more than 30 countries.
Trust
1
Same standards of safety, quality,
and reliability. In every region.
Future-ready
2
We don't just react; we anticipate.
Innovation
3
When 20,000 employees connect, ideas move faster.
One Purpose
4
Empowering industries and
everyday life.
Roots
5
Japanese quality. Precision.
Attention to detail.
Now, applied everywhere with global reach and local care.
Trust
1
Same standards of safety, quality, and reliability. In every region.
Future-ready
2
We don't just react; we anticipate.
Innovation
3
When 20,000 employees connect, ideas move faster.
One Purpose
4
Empowering industries and
everyday life.
Roots
5
Japanese quality. Precision.
Attention to detail.
Now, applied everywhere with global reach and local care.
Trust
1
Same standards of safety, quality,
and reliability. In every region.
Future-ready
2
We don't just react; we anticipate.
Innovation
3
When 20,000 employees connect, ideas move faster.
One Purpose
4
Empowering industries and
everyday life.
Roots
5
Japanese quality. Precision.
Attention to detail.
Now, applied everywhere with global reach and local care.
Phases
A brand is only as strong as the people behind it. Now evolving into a global brand, Nippon Sanso is making sure everyone is part of the change process. From our employees and future talent, to our clients, shareholders and investors, business partners, and the communities around us.
This unification is divided into five phases: Understand, Connect, Collaborate, Grow, and Impact; each one is designed to bring all stakeholders along every step of the way.
Through this shared journey of change, Nippon Sanso encourages each of us to step out of the background and show that, together, we are the force that truly keeps society moving toward a better tomorrow.
Phase 1
Understand
Live Now
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1 Video
Understand
Phase 2
Connect
Coming soon - 06/2026
Add to calendar
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 3
Collaborate
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 4
Grow
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 5
Impact
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1
Understand
Live Now
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1 Video
Understand
Phase 2
Connect
Coming soon - 06/2026
Add to calendar
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 3
Collaborate
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 4
Grow
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 5
Impact
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1
Understand
Live Now
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1 Video
Understand
Phase 2
Connect
Coming soon - 06/2026
Add to calendar
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 3
Collaborate
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 4
Grow
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 5
Impact
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Share what's been invisible until now.
If you're reading this, you've already used the invisible to improve the visible. Share it on LinkedIn and let others discover what's behind the world they see every day.
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Together, as one.
Together, as one.
Everywhere, as one.
Everywhere, as one.
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