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ブランドムービー
リブランディング
メリット
フェーズ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
NIPPON SANSO ブランドの新たな幕開けにようこそ
Look closer at the
Look closer at the
Look closer at the
world around you
world around you
world around you
身の回りの世界をもう一度見てみよう
身の回りの世界をもう一度見てみよう
身の回りの世界をもう一度見てみよう
身の回りの世界をもう一度見てみよう
目に見えているのは、ほんの一部
目に見えているのは、ほんの一部
目に見えているのは、ほんの一部
目に見えているのは、ほんの一部
スクロール
スクロール
スクロール
バイクも、車も、 通勤電車も
バイクも、車も、 通勤電車も
バイクも、車も、 通勤電車も
バイクも、車も、 通勤電車も
年間18億8,000万トン（2024年）の鉄鋼が、
酸素を使って生産されました。 鉄鋼は、街のビルや橋、乗り物、
家電製品、そして生活を支えるインフラの一部となっています。
年間18億8,000万トン（2024年）の鉄鋼が、酸素を使って生産されました。
鉄鋼は、街のビルや橋、乗り物、家電製品、
そして生活を支えるインフラの一部となっています。
年間18億8,000万トン（2024年）の鉄鋼が、
酸素を使って生産されました。鉄鋼は、
街のビルや橋、乗り物、家電製品、
そして生活を支えるインフラの一部となっています。
年間18億8,000万トン（2024年）の鉄鋼が、酸素を使って生産されました。
鉄鋼は、街のビルや橋、乗り物、家電製品、そして生活を支えるインフラの一部となっています。
スマートフォンを動かす半導体
スマートフォンを動かす半導体
スマートフォンを動かす半導体
スマートフォンを動かす半導体
半導体チップの生産には、30種類ものガスが使われています。
私たちのガスコントロール技術はそれを支えています。
半導体チップの生産には、30種類ものガスが使われています。
私たちのガスコントロール技術はそれを支えています。
半導体チップの生産には、
30種類ものガスが使われています。
私たちのガスコントロール技術はそれを支えています。
半導体チップの生産には、30種類ものガスが使われています。
私たちのガスコントロール技術はそれを支えています。
あなたの呼吸
そのそばにも、私たちはいます
あなたの呼吸
そのそばにも、私たちはいます
あなたの呼吸
そのそばにも、私たちはいます
あなたの呼吸
そのそばにも、私たちはいます
毎年世界で3億7,400万人もの人が医療用酸素を必要としています。
毎年世界で3億7,400万人もの人が医療用酸素を必要としています。
毎年世界で3億7,400万人もの
人が医療用酸素を必要としています。
毎年世界で3億7,400万人もの人が医療用酸素を必要としています。
普段あなたに届く新鮮な食品、
その当たり前を支える技術
普段あなたに届く新鮮な食品、
その当たり前を支える技術
普段あなたに届く新鮮な食品、
その当たり前を支える技術
普段あなたに届く新鮮な食品、
その当たり前を支える技術
世界中で毎日、多くの食品がガス充填包装され、産地から店舗へ。
ガスの技術が食品の安全とおいしさを守っています。
世界中で毎日、多くの食品がガス充填包装され、産地から店舗へ。
ガスの技術が食品の安全とおいしさを守っています。
世界中で毎日、多くの食品がガス充填包装され、
産地から店舗へ。ガスの技術が食品の安全と
おいしさを守っています。
世界中で毎日、多くの食品がガス充填包装され、産地から店舗へ。
ガスの技術が食品の安全とおいしさを守っています。
きれいな水を、次の世代へ
きれいな水を、次の世代へ
きれいな水を、次の世代へ
きれいな水を、次の世代へ
オゾン技術により、毎日何百万リットルもの水が再利用されています。
オゾン技術により、毎日何百万リットルもの水が再利用されています。
オゾン技術により、
毎日何百万リットルもの水が再利用されています。
オゾン技術により、毎日何百万リットルもの水が再利用されています。
目に見えない技術が、
目に見える世界の当たり前をつくる
目に見えない技術が、
目に見える世界の当たり前をつくる
目に見えない技術が、
目に見える世界の当たり前をつくる
Nippon Sansoが創業から大切にしてきたのは、目に見えないガスが産業や暮らしを支える重要な存在だということ。115年にわたり、その思いは今もなお私たちを突き動かし、
社会をよりサステナブルな未来に進める原動力となっています。
Nippon Sansoが創業から大切にしてきたのは、
目に見えないガスが産業や暮らしを支える重要な存在だということ。
115年にわたり、その思いは今もなお私たちを突き動かし、
社会をよりサステナブルな未来に進める原動力となっています。
Nippon Sansoが創業から大切にしてきたのは、
目に見えないガスが産業や暮らしを支える重要な存在だということ。115年にわたり、その思いは今もなお私たちを突き動かし、社会をよりサステナブルな未来に進める原動力となっています。
目に見えない技術が、
目に見える世界の当たり前をつくる
Nippon Sansoが創業から大切にしてきたのは、
目に見えないガスが産業や暮らしを支える重要な存在だということ。
115年にわたり、その思いは今もなお私たちを突き動かし、
社会をよりサステナブルな未来に進める原動力となっています。
あなたが必要とする、あらゆる場所に。
あなたが必要とする、あらゆる場所に。
私たちはあらゆる場所に
存在しています。
あなたが必要とする、あらゆる場所に。
見えない存在として、私たちはいます。
見えない存在として、私たちはいます。
見えない存在として、
私たちはいます。
見えない存在として、私たちはいます。
そして、これからは…
そして、これからは…
そして、これからは…
そして、これからは…
価値や技術、
そして想いとなって、
見える存在に
価値や技術、
そして想いとなって、
見える存在に
価値や技術、
そして想いとなって、
見える存在に
価値や技術、
そして想いとなって、
見える存在に
Rebranding: Nippon Sanso
Rebranding: Nippon Sanso
Rebranding: Nippon Sanso
A GLOBAL CAMPAIGN
A GLOBAL CAMPAIGN
A GLOBAL CAMPAIGN
つながる世界にふさわしい、
グローバルブランドへ
世界のどこで出会っても、
一貫して認識できるデザインへ
国境を超えて、誰にでも伝わる
クリアな言葉へ
つながる世界にふさわしい、
グローバルブランドへ
世界のどこで出会っても、
一貫して認識できるデザインへ
国境を超えて、誰にでも伝わる
クリアな言葉へ
つながる世界にふさわしい、
グローバルブランドへ
世界のどこで出会っても、
一貫して認識できるデザインへ
国境を超えて、誰にでも伝わる
クリアな言葉へ
つながる世界にふさわしい、
グローバルブランドへ
世界のどこで出会っても、
一貫して認識できるデザインへ
国境を超えて、
誰にでも伝わるクリアな言葉へ
歴史と強みをひとつに、
未来へ進化するブランドへ
歴史と強みをひとつに、
未来へ進化するブランドへ
歴史と強みをひとつに、
未来へ進化するブランドへ。
Benefits of being together, as one.
Benefits of being together, as one.
Benefits of being together; as one.
30を超える国と地域が、ひとつにつながるとき。 それが、私たちの考える「as one」の姿です。
30を超える国と地域が、ひとつにつながるとき。 それが、私たちの考える「as one」の姿です。
30を超える国と地域が、ひとつにつながるとき。 それが、私たちの考える「as one」の姿です。
30を超える国と地域が、ひとつにつながるとき。それが、私たちの考える「as one」の姿です。
Trust
1
どの地域でも変わらない、安全・
品質・信頼性。
Future-ready
2
変化に追随するだけでなく、
その一歩先を見据えて行動します。
Innovation
3
2万人の社員がつながることで
アイデアは世界中を駆け巡り、新しい価値が、より速く生まれていきます。
One Purpose
4
産業と、日々の暮らしの力になる。
そのひとつの目的に向かって、私たちは動き続けています。
Roots
5
日本発の企業としての「誇り」と
「ものづくりの精神」。
そのDNAをベースに、世界に広がる
ネットワークと、地域に根ざしたきめ細かな対応を掛け合わせていきます。
Trust
1
どの地域でも変わらない、安全・品質・信頼性。
Future-ready
2
変化に追随するだけでなく、その一歩先を見据えて行動します。
Innovation
3
2万人の社員がつながることで
アイデアは世界中を駆け巡り、新しい価値が、より速く生まれていきます。
One Purpose
4
産業と、日々の暮らしの力になる。そのひとつの目的に向かって、私たちは動き続けています。
Roots
5
日本発の企業としての「誇り」と「ものづくりの精神」。
そのDNAをベースに、世界に広がるネットワークと、地域に根ざしたきめ細かな対応を掛け合わせていきます。
Trust
1
どの地域でも変わらない、安全・品質・信頼性。
Future-ready
2
変化に追随するだけでなく、その一歩先を見据えて行動します。
Innovation
3
2万人の社員がつながることでアイデアは世界中を駆け巡り、新しい価値が、より速く生まれていきます。
One Purpose
4
産業と、日々の暮らしの力になる。そのひとつの目的に向かって、私たちは動き続けています。
Roots
5
日本発の企業としての「誇り」と「ものづくりの精神」。
そのDNAをベースに、世界に広がるネットワークと、地域に根ざしたきめ細かな対応を掛け合わせていきます。
Trust
1
どの地域でも変わらない、安全・
品質・信頼性。
Future-ready
2
変化に追随するだけでなく、
その一歩先を見据えて行動します。
Innovation
3
2万人の社員がつながることで
アイデアは世界中を駆け巡り、新しい価値が、より速く生まれていきます。
One Purpose
4
産業と、日々の暮らしの力になる。
そのひとつの目的に向かって、私たちは動き続けています。
Roots
5
日本発の企業としての「誇り」と
「ものづくりの精神」。
そのDNAをベースに、世界に広がる
ネットワークと、地域に根ざしたきめ細かな対応を掛け合わせていきます。
Phases
Phases
Phases
ブランドの強さは、それを支える「人」の強さを超えることはできません。
グローバルブランドへの進化にあたり、社員や未来の人財、お客さま、株主・投資家、
取引先、そして地域社会まで、すべてのステークホルダーがこの変化の一員と
なるよう取り組んでいます。
これは5つのフェーズで進められます。Understand（理解する）、Connect（つながる）、
Collaborate（協働する）、Grow（成長する）、Impact（価値を生み出す）。それぞれのフェーズで、関わるすべての人と歩調を合わせながら進めていきます。
この変化の道のりをともに進むことで、Nippon Sanso は、一人ひとりが前面に立ち、
私たち自身が、社会をより良い未来へと動かす力であると示していくことをめざしています。
ブランドの強さは、それを支える「人」の強さを超えることはできません。
グローバルブランドへの進化にあたり、社員や未来の人財、
お客さま、株主・投資家、取引先、そして地域社会まで、
すべてのステークホルダーがこの変化の一員と
なるよう取り組んでいます。
これは5つのフェーズで進められます。Understand
（理解する）、Connect（つながる）、Collaborate
（協働する）、Grow（成長する）、Impact
（価値を生み出す）。それぞれのフェーズで、関わるすべての人と歩調を合わせながら進めていきます。
この変化の道のりをともに進むことで、Nippon Sanso は、
一人ひとりが前面に立ち、私たち自身が、社会をより良い
未来へと動かす力であると示していくことをめざしています。
ブランドの強さは、それを支える「人」の強さを超えることはできません。
グローバルブランドへの進化にあたり、社員や未来の
人財、お客さま、株主・投資家、取引先、そして
地域社会まで、すべてのステークホルダーがこの変化の一員となるよう取り組んでいます。
これは5つのフェーズで進められます。Understand
（理解する）、Connect（つながる）、Collaborate
（協働する）、Grow（成長する）、Impact
（価値を生み出す）。それぞれのフェーズで、関わる
すべての人と歩調を合わせながら進めていきます。
この変化の道のりをともに進むことで、Nippon Sanso は、一人ひとりが前面に立ち、私たち自身が、社会を
より良い未来へと動かす力であると示していくことを
めざしています。
ブランドの強さは、それを支える「人」の強さを超えることは
できません。
グローバルブランドへの進化にあたり、社員や未来の人財、お客さま、株主・投資家、取引先、そして地域社会まで、すべての
ステークホルダーがこの変化の一員となるよう取り組んでいます。
これは5つのフェーズで進められます。Understand
（理解する）、Connect（つながる）、Collaborate
（協働する）、Grow（成長する）、Impact（価値を生み出す）。
それぞれのフェーズで、関わるすべての人と歩調を合わせながら
進めていきます。
この変化の道のりをともに進むことで、Nippon Sanso は、一人ひとりが前面に立ち、私たち自身が、社会をより良い未来へと
動かす力であると示していくことをめざしています。
Phase 1
Understand（理解する）
Live Now
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1 Video
Understand
Phase 2
Connect（つながる）
Coming soon - 06/2026
Add to calendar
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 3
Collaborate（協働する）
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 4
Grow（成長する）
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 5
Impact（価値を生み出す）
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1
Understand（理解する）
Live Now
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1 Video
Understand
Phase 2
Connect（つながる）
Coming soon - 06/2026
Add to calendar
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 3
Collaborate（協働する）
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 4
Grow（成長する）
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 5
Impact（価値を生み出す）
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1
Understand（理解する）
Live Now
あらゆる変化には「最初の一歩」があります。
私たちにとって、その一歩はUnderstand（理解する）と呼ばれるフェーズです。
世界に新しい姿を示す前に、まずは「自分たちは何者なのか」を深く理解することから始まります。
何かを変える前に、私たちは原点に立ち返ります。Nippon Sansoの始まりは1910年。山口武彦が日本銀行副総裁の前で「原料は空気です」と語ったあの一室から始まりました。目には見えない「空気」からひとつの産業を築けると信じたこと。見えないものの可能性への確信こそが、Nippon Sanso の原点です。
私たちはこの原点に立ち返ります。創業から100年以上にわたり、この会社をつくり上げてきた存在意義、価値観、使命をあらためて見つめ直します。このような変化は、ただ「そう決まったから」と受け入れるだけでは、真の力を発揮できません。「なぜ変えるのか」を自分ごととして捉えてこそ、組織全体に浸透していきます。なぜこの名前なのか。なぜこのタイミングなのか。 なぜ今なのか。
「酸素」とは、生命とエネルギーを象徴し、私たちの存在意義そのものを体現する存在です。
グローバルブランドとしての出発は、私たちにとって大きな節目となる瞬間です。
日本にルーツを持つ企業であることを大切にしながら、 将来にわたって会社の価値を創造し続けるための一歩を、今踏み出しています。世界中どこでも同じ価値を届けつつ、それぞれの地域に寄りそった、きめ細やかな対応を続けていきます。
115年間にわたり、私たちは産業ガスの技術を通じて生産性を高め、人々の暮らしの質の向上に貢献してきました。
私たちは単なる産業ガスのサプライヤーではありません。お客さまと並走しながら、ニーズを先回りして捉え、安全で信頼性の高いトータルソリューションを提供する「戦略的パートナー」です。だからこそ、お客さまは本当に集中すべきこと――自らの未来づくりに力を注ぐことができます。
このフェーズは、社員一人ひとりが私たちの本質を理解するステップです。それを学ぶことで、私たちは as one――1つのグループとして同じ方向へ一緒に前に進んでいくことができます。
Phase 1 Video
Understand
Phase 2
Connect（つながる）
Coming soon - 06/2026
カレンダーに追加
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 3
Collaborate（協働する）
Coming soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 4
Coming soon
Grow（成長する）
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 5
Coming soon
Impact（価値を生み出す）
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1
Understand（理解する）
Live Now
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 1 Video
Understand
Phase 2
Connect（つながる）
Coming soon - 06/2026
Add to calendar
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 3
Collaborate（協働する）
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 4
Grow（成長する）
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Phase 5
Impact（価値を生み出す）
Coming Soon
Every transformation has a first step. Ours is called Understand. It starts with knowing who we are before showing it to the world.
Before anything changes, we go back to the beginning, to the origins of Nippon Sanso, to a room in 1910 where Takehiko Yamaguchi sat in front of the deputy governor of the Bank of Japan and told him that his raw material was air. Just a conviction that something invisible could build an entire industry.
We're going back to the purpose, values, and mission that have built this company over more than a century. Because a change like this doesn't work if people just go along with it. It works when they feel the reason behind it. Why this name? Why this moment? Why now.
“Nippon” (日本) translates to “Japan” while “Sanso” (酸素), translates to “oxygen” in Japanese, symbolizing life and energy, representing the very essence of our purpose.
This is an important moment. We are taking a step forward future-proofing our company while connecting to our Japanese roots, providing the same service excellence with global reach, and local care.
For 115 years, we've made life better through gas technology, improving industrial productivity and human well-being.
We are more than a gas supplier. We are a strategic partner. We work alongside our partners, anticipating needs and delivering safe, reliable, end-to-end solutions so they can focus on what matters most: their future.
This phase is all about promoting knowledge among every employee about who we really are. Once that is learned, we, as a group, can move together, as one.
Together, as one.
Together, as one.
Together, as one.
Together, as one.
Everywhere, as one.
Everywhere, as one.
Everywhere, as one.
Copyright © Nippon Sanso. 無断転載・使用を禁じます。
Copyright © Nippon Sanso. 無断転載・使用を禁じます。
Copyright © Nippon Sanso. 無断転載・使用を禁じます。